4 MINUTE READ
If you are looking for the best gift idea for clients, employees, board members, or business partners, there is nothing better than a gift basket. When done right, corporate gift baskets create a lasting impression. More than just a collection of items, a gift basket can provide a memorable experience. With a little thought and effort, you can make your recipients feel appreciated and valued, and show you genuinely care about them and your relationship.
Follow these four tips for making the best corporate gift baskets, then continue reading for gift basket inspiration.
Four tips for making the best corporate gift baskets
To make an exceptional gift basket, it should be personalized to the recipient, like it was put together just for them. A corporate gift basket is often meant to be shared, so in that case, be sure to include items that can be enjoyed by more than one person. Think about what you know about them. What do they like to eat or drink? What activities do they enjoy? If you can identify things that you know will appeal to them, it will make them feel that much more special and recognized.
Personalizing is easy to do when putting together a small number of gift baskets, but can get a little more difficult when giving to many recipients. If one type of gift basket does not work for everyone, try choosing two or three variations to make it feel personal, but also help you streamline the sourcing and assembly processes.
Go for quality
When you are choosing items to fill corporate gift baskets, quality is key. Even the most well-thought-out gift baskets can be brought down with cheap items. Choose exclusive, custom, unique, or gourmet items to elevate your gift. But that doesn’t mean that you need to spend a fortune. You can make a quality corporate gift basket even with a small budget. It’s better to give a small number of quality items than fill a larger basket with inexpensive, generic items.
Keep branding tasteful
Another thing that can bring a nice gift basket down is too much branding. While it’s perfectly acceptable to include your corporate message, brand image, or even include a piece of company swag, it shouldn’t overwhelm the gift basket. Make sure to keep it low key, complementing the rest of the contents. It should be easily apparent to the recipient who the gift basket is from, but keep in mind that gifting is about showing your thanks and appreciation over and above self-promotion.
Nail the presentation
First impressions are everything! Amaze them with a beautiful display of carefully arranged items in a beautiful container. The initial presentation and emotion they feel will last longer in their memory than most gift items will. Follow these 4 easy steps to arrange impressive gift baskets for tips on how to nail the presentation of your corporate gift baskets.
Corporate gift basket ideas
Keeping these tips in mind, here are a few corporate gift basket ideas to inspire you.
Coffee and tea break
Most people like to start their day with a cup of coffee or tea, so this gift basket idea will appeal to almost everyone on your list. Choose premium single-serve coffee and tea in a variety of flavors so there will be something for every taste. Include extras such as biscotti and honey sticks to complement the beverages. For an individual or small team, include personalized mugs to make it extra special. Your recipients will toast to you while enjoying their gourmet coffee or tea break to energize their day!
Make the next team meeting memorable by gifting a basket of bakery treats for everyone to enjoy. Whether you choose cookies, brownies, or pastries, baked goods are the perfect treat to say you care. Skip the mass-produced grocery store items and source the best handmade bakery treats you can find. While they may disappear quickly, the memory of your special gift won’t.
Another food item that works great in corporate gift baskets is snacks. Supply a fresh, gourmet supply of snacks to satisfy those afternoon cravings. From salty chips, pretzels, and nuts, to sweet chocolate and dried fruit, include a variety of premium items not available in a typical office vending machine. For a healthier option, choose a fruit gift basket, a classic that never goes out of style!
This collection is pictured in a 14 in x 12 in x 3½ in wooden gift basket crate by Carpenter Core.
Think outside the food and drink box with something fun yet practical. While office supplies are useful, pens and post-it notes are not very exciting. Instead, gift some cool office gadgets like a wireless speaker, portable charger, or smart mug. Have a little fun by adding a fidget toy or unique pen holder for a memorable gift.
Even when given in large numbers, gift baskets don’t have to be boring. The best corporate gift baskets are personalized, full of high-quality items, include tasteful branding, and are presented beautifully.