How Bountiful Farms used custom wooden boxes to elevate their product launch

4 MINUTE READ

At Carpenter Core, we take pride in creating handcrafted wooden crates and boxes that serve a variety of purposes—gifting, product packaging, storage, and more. But what we love most is seeing how our customers bring these creations to life in their own unique ways. One such customer, Bountiful Farms, used our small wooden boxes in a limited-edition product launch. The result was a beautiful blend of craftsmanship and marketing innovation that made their launch both memorable and impactful.

The story behind Bountiful Farms

Bountiful Farms is a Massachusetts-based cannabis company that cultivates and extracts high-quality products, including live rosin and premium flower strains. As a family-run business, they are committed to long-term sustainability, focusing on top-tier genetics and innovative growing practices.

“Our phrase is ‘devoted to better,’” says Jeff Barton, President of Bountiful Farms. "That means we constantly push the envelope, push ourselves to be better, and develop better products, better genetics."

One of their key initiatives is the Bounti Hunters program, a campaign designed to introduce new cannabis strains through a rigorous “pheno hunt.” This process involves testing numerous seed varieties to identify rare, high-quality genetic expressions—what Jeff calls the “unicorn” strains. Once perfected, these strains are brought to market in an exclusive, small-batch rollout.

Bountiful Farms Bounti Hunters Logo

Finding the perfect packaging solution

For the latest Bounti Hunters release, Bountiful Farms needed packaging that reflected the exclusivity and premium nature of the product. Each limited-edition box would hold four jars of new cannabis strains, allowing customers to sample and compare different varieties—similar to a high-end beer or wine flight. However, finding the right packaging proved to be a challenge.

“We kept seeing cardboard boxes, and it just wasn’t doing it for me,” Jeff explains. “We wanted something that felt high-end, something that customers wouldn’t just toss away.”

After weeks of searching, Jeff discovered Carpenter Core. Our handcrafted wooden crates immediately stood out as the ideal solution—offering durability, a premium aesthetic, and an eco-conscious alternative to plastic or disposable packaging. However, perhaps the most significant appeal was our ability to provide a custom solution accommodating their unique needs.

“I saw your website and thought, ‘This could work,’” Jeff recalls. "All those different factors together were challenging, and I wasn't sure we could do it until you and I spoke."

A custom wooden box designed for impact

Working closely with Bountiful Farms, we designed a compact, custom wooden box featuring:

• A magnetic lift-off lid for a sleek, seamless opening experience.
• A removable wooden insert to secure the jars while making a striking presentation.
• Limited-edition serial numbers, adding exclusivity and collectability.
• A laser-engraved Bounti Hunters logo, reinforcing the brand’s premium identity. 

Custom wooden box created by Carpenter Core for Bountiful Farms. 

Beyond aesthetics, sustainability played a key role in Bountiful Farms’ decision. Our crates are made of wood sourced from responsibly managed forests and designed to be repurposed rather than discarded.

“Certainly, the environmental consciousness of what you do was important to us,” Jeff says. “We wanted something that was going to last as opposed to be thrown away.”

To further encourage reuse, Bountiful Farms included an insert card inside each box, explaining its eco-friendly origins and suggesting ways customers could repurpose it.

A successful launch with a lasting impact

The limited-edition Bounti Hunters boxes were distributed through Bountiful Farms’ dispensary and select retail partners. With only 100 boxes available, the release generated excitement among customers eager to experience the new strains in a unique, high-quality presentation. The enthusiasm also carried over to social media, where many customers discussed and shared their purchases, further amplifying the buzz.

Product image provided by Bountiful Farms

The overwhelming response underscored the power of thoughtful packaging and highlighted how a well-crafted design can create a deeper connection between a brand and its customers. The Bounti Hunters boxes became more than just packaging—they became a collector’s item, a conversation starter, and a lasting representation of the brand’s commitment to quality.

At Carpenter Core, this collaboration exemplifies what we love about our work—helping businesses create meaningful, memorable packaging solutions designed with care and built to stand the test of time.

This article was made possible by support from Carpenter Core. We make small customizable wooden crates and boxes used for gift baskets and product packaging.